a creative duo of asian market experts, dedicated to beauty & luxury brands.

our expertises

brand strategy / creative direction / 360° activation / e-retail & in-store experience / educational content & scientific imagery / packaging design

who we are

after 12+ years as independent consultants in Paris, then Tokyo, we joined forces in 2020, reuniting complementary expertises to accompany creative agencies in developing strong communication platforms and activations for beauty & luxury brands. Combining informed strategic insights, especially from asian market, with an artistic brand-first point of view, we devise, design and deliver powerful ideas in simple, yet engaging business-oriented ecosystems that make sense for both our clients and their clients.

meet us

antoine pastor
strategic planner
hardcore storyteller / methodical writer / obsessive fun seeker
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benoit deschamps
creative director
beauty science enthusiast / no-nonsense designer / pragmatical player
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references

Lancaster beauty - scientific assets, product campaign, digital content
La Roche-Posay - digital campaigns, e-retail activations & shopping festivals, B2B content
Estée Lauder Asia - retail animations & digital content
Lancôme Absolue - brand platform
Yves Saint Laurent Beauté - marketing insights & creative consulting
Galénic - Secret d’Excellence Couture campaign, brand territory
Helena Rubinstein - asian hallmarks digital & retail activations
Filorga - digital content
L’Oréal active cosmetics division - eRetail activations Asia
Vichy - e-retail activations
Avène - product campaigns
Neutraderm - brand platform
Shiseido EMEA - training experiences
Evidens de beauté - corporate 360° activation
René Furterer - brand platform, product campaigns, social activations
Melvita - product campaigns, Japan
WAAM - brand platform 2021
Saunier - brand platform, hallmarks campaigns
Hennessy - retail trends report & customer experience studies